Thinking outside the box, navigating safely, giving direction — the companies philosophy interfuses the design system and therefore strengthens the perception and recognizability of the brand.
The whole world is moving fast. The financial industry is also constantly changing. Exciting developments, complex challenges and new markets everywhere. It is quite easy to lose the orientation. The consultants at Nagler&Company are experts in the financial industry navigating their clients safely to the haven with their their professional and technical expertise.
Therefore we put the compass needle in the redesign process more into the focus of the new brand approach and using it as a versatile graphic element on various touch points or as part of the new illustrations, which are reduced and pointed, loosen up the dry matter of the financial sector and shifts the focus more towards the human factor.
Also the new corporate font NCCorporate — based on the previously used Copperplate typeface – gives the new identity a fresh breeze and individuality, always communicating in a friendly, high-quality and serious way.