insitu Geotechnik
The ground as a yardstick
From Graz to the Semmering Base Tunnel and on to Sweden and Abu Dhabi. Their projects have led INSITU Geotechnik ZT Gmbh far. Their tasks: as diverse as the soil conditions they come across. But in the end it is mostly about the same: providing stability.
The company developed fast to a renowned company for geotechnic engineering, but their identity felt outdated and lacked in communicating their values.
In a close collaboration we completely redesigned their identity, without ignoring what was already there. The initial logo was based on three isolated circles relating to the three founders. We wanted to bundle their individual qualities and created a sign that also relates to the typical soil layers that appear from test drilling.
In addition we intensified their initial color palette and added some natural soil inspired colors. The use of type in combination with lines and coloring create a modern and characteristic approach while communicating their quality and well-grounded experience.
