Infinitive Factory ( by Studio Bruch—Idee&Form)

The Infinitive Factory or IF stands for high-quality custom-made letterpress. The company is known for pushing limits in the field of letterpressing and experimenting with new ways of creating overwhelming effects for their clients.

  1.  (Project: Infinitive Factory © Bruch—Idee&Form)
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Infinitive Factory

The Infinitive Factory or IF stands for high-quality custom-made letterpress. The company is known for pushing limits in the field of letterpressing and experimenting with new ways of creating overwhelming effects for their clients.

We drew inspiration from creating and arranging the printing plates and decided to use the suitable skeleton of the letters I and F to create a fine structure that serves as the basis of a highly flexible branding system that can be adapted to every proportion. The simple and clear composition also functions as a flexible frame for graphics, illustrations, and typography to show the countless possibilities of printing and finishing with letterpress printing machines.

  • Creative & Art Direction
    Bruch—Idee&Form

  • Letterpress
    Infinitive Factory

  • Illustrations
    Bruch—Idee&Form und Elke Bauer