In collaboration with Sebastian Curi we created bold, colourful and striking illustrative characters who communicate wikingly the hotels benefits and its surrounding.
The Hotel Blü lies right in the center of Gastein — a charming valley rich of numerous outdoor activities in a breathtaking surrounding. As the Austrian emperor Franz played an important role in the historical development of Gastein and was a very passionate admirer of the existing flora we named the new Hotel „Blü” (to „bloom”). The Hotel Blü is a place for the relaxed & active ones. A place for flourishing and taking roots. Open for everything and everyone.
The bold word mark, the flowery emblem, the confident color scheme and the eclectic typographic approach communicate the flourishing soul of the Hotel Blü in a very contemporary way.
The fresh imagery of Lisa Edi takes the viewer outdoors – the hotel as starting point to a breath taking nature.
This flexible brand system is consistent but also full of variety on all brand touch points — from the menu card, the orientation system, website or other communication material. Just like the buds, that all look the same, but sprout differently.