At Kaffeeform, they take the concept of circularity to a new level. They give renewable resources – that would have ended up in the trash – a second life by transforming them into beautiful everyday objects and infusing them with a new purpose.
Similar to the brands core, we tried to create a brand identity that communicates the re-use / reshape concept. A simple and reduced reversed oval form represents the re-used coffee bean as the basis for the new and innovative product material, reshaped to long-life daily use products.
An earthy tonality combined with a contemporary mix of shapes and typography and a characteristic imagery create a fitting and flexible identity for the reduced and modern Kaffeeform product line.