The reduced and timeless approach allows room for thought processes. This is essential for every new project. The design leaves enough room for new ideas and strong concepts. The characteristic typeface, the specific use of space and typography as well as the final finishing communicate quality and seriousness.
A blank sheet, value-free and totally innocent. Nothing. Or, in other words, “As pure and as stupid as white paper” (Element of Crime). The blank sheet as an allegory for the process, new ideas, thoughts and future goals is the origin of the new company called “Weißes Papier” that focuses on strategay, conception and content.
It’s all about the content, the corporate design takes a back seat, leaving room for exciting new concepts. The significant choice of font, the targeted use of typography and white space, as well as the high-quality implementation communicate quality and seriousness.