Redesign for Ethicamper, a company founded by two wonderful outside-enthusiasts and camping lovers. Every camping product they sell is as sustainable, climate-friendly and fair as possible. Inspired by the fully packed vehicles and often squeezed luggage we created a custom made typeface to achieve this camping feeling and friendly boldness. In combination with the vibrating colour palette, a logo and an illustration style derived from the idea of drawing with a stick on the ground and the new imagery create an unique and warm brand approach that communicates their values in a very modern way.
Outsiders for life.