Everything is built on wood
Angled and round, hard and soft — as contrastive it sounds, it connects harmoniously in the work of the in 1955 established carpentry Hea. The custom made lettering and type design tries to combine these counterparts and communicates the creative opportunities of working with wood. Based on the simplified form of a wooden board a complete typefaces arises and brings an intelligent and distinguished approach to the new brand and also relates perfectly to the companies claim „Everything is build on wood”.
Together with a warm and atmospheric imagery, the brand feels modern, high-grade and timeless.