Clear and quickly decodable communication is essential for the start-up in order to stand out from the established competition. The high proportion of white with accentuated use of color and the clear typography in combination with the concise design language show the therapeutic product as serious and striking at the same time.
Tyche
Get back your game
YIPS – a term popularized by the former golf champion Tommy Armour – refers to the loss of fine motor skills in athletes. The yips affects nearly one-half of all mature golfers. The start-up Tyche has developed a product that helps golfers to control their movement disorder and get their game back again.
A clear and highly intelligible corporate identity was essential to differentiate from the competitors on the market. The huge amount of white space, with just little use of the color green, plain typography in combination with very bold and eye-catching visuals communicate the therapeutic product in a serious and also memorable manner.
The core element of the appearance is a catchy, stylized form of the putting movement. A beautiful flow of movement when putting is the goal of the golfer concerned and an essential part of the Tyche product. The course symbolizes dynamics and movement, the shape of the sign is determined by the direction of travel of the golf ball. The strong graphic bracket enables a high degree of flexibility in terms of forms, information graphics and animations, which always clearly communicate the topic.