Tyche ( by Studio Bruch—Idee&Form)

A clear and highly intelligible corporate identity was essential to differentiate from the competitors on the market.

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Tyche

YIPS – a term popularized by the former golf champion Tommy Armour – refers to the loss of fine motor skills in athletes. The yips affects nearly one-half of all mature golfers. The start-up Tyche has developed a product that helps golfers to control their movement disorder and get their game back again.

A clear and highly intelligible corporate identity was essential to differentiate from the competitors on the market. The huge amount of white space, with just little use of the color green, plain typography in combination with very bold and eye-catching visuals communicate the therapeutic product in a serious and also memorable manner.