Naked facts. The unembellished photo series shows the works at the vineyards of the winery Neumeister in documentary style, illustrating the meticulous care and diligence devoted to preparing the vineyards every spring. Laborious, difficult working processes, unaided by machines – purely manual labor.
Long-term, holistic & elaborate. The philosophy of the winery Neumeister is running through all their efforts and work like a red thread.
The red line – previously used as an underline in their existing logo — is now used as a central graphical element and takes up the family’s credo. The use of the red line creates an unobtrusive but memorable and flexible design. According to the winery’s philospohy, it is not about coming to the fore and being the loudest, but about subtly communicating their philosophy in nuanced ways in combination with their main topics like terroir, ground, scenery and, of course — the wine.
Of course, packaging design also plays a major role. Above all, apart from the actual wine line, there is a wide playground of experiments.