When it crunches behind the deer …
it is said that the stag is stalking here. Or rather, that the historic house dating back to 1830 is being completely revitalized. A new generation is taking over and, in the course of this, the Hirsch is to be dusted off properly. The focus is on a contemporary interpretation of the entire appearance. The stag gives way to a corporate font that takes up the antlers as a theme, but presents them in a new way.
More space is also given to the role of women, who have played a decisive role in the history of the hotel. The stag becomes a mask and is worn by a woman. Feminine instead of masculine, vegetarian cuisine instead of game on the menu. A new old space for everyone.
Project Details
Awards
ADC* Europe Silber
Creativ Club Austria Bronze
D&AD
TDC New York
Scope
Art Direction
Branding
Digital
Illustration
Package Design
Typedesign
Wayfinding System
When it crunches behind the Hirschen, it means that the stag is stalking here. Or rather, that the historic building dating back to 1830 is being completely revitalized. A new generation is taking over and, in the course of this, the Hirsch is to be dusted off properly. The focus is on a contemporary interpretation of the entire appearance. The stag gives way to a corporate font that takes up the antlers as a theme, but presents them in a new way.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Michela Picchi & VISBII – Text: Regina Pichler – Photography: Pion Studio – Interior: Studio Eliste – Video: Philipp Waldhauser – Merch: Leftkiss – Photography Portfolio: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Michela Picchi & VISBII – Text: Regina Pichler – Photography: Pion Studio – Interior: Studio Eliste – Video: Philipp Waldhauser – Merch: Leftkiss – Photography Portfolio: Ina Weiss
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