Delivering Alpine Joy
The Alte Post becomes the Post Post. A place of change. With great care. From one generation to the next. In the course of the handover, not only was the name changed, but the entire design was also dusted off. Only the origins remain historical. The post office has been a meeting place on the church square since 1421.
The classic post rider is now a couple on their way to the Gastein Valley. Whether with a hiking rucksack or on skis, the logo design can be varied depending on the season.
The playful use of illustration is then continued in the “Postler” restaurant. The postal character can also be felt more or less subtly in the other design elements. The corporate font picks up on the outline of the stamps and a set with numerous postmarks and stampings creates a strong differentiation from all other post hotels near or far.
Project Details
Awards
ADC* Europe Gold
Creativ Club Austria Silber
International Creative Awards
Scope
Art Direction
Branding
Creative Direction
Digital
Typedesign
Wayfinding System
The Alte Post becomes the Post Post. A place of change. With great care. From one generation to the next. In the course of the handover, not only was the name changed, but the entire design was also dusted off. Only the origins remain historical. The post office has been a meeting place on the church square since 1421.The classic post rider is now a couple on their way to the Gastein Valley. Whether with a hiking rucksack or on skis, the logo design can be varied depending on the season.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Daniel Triendl – Animation: Florian Mondl – Text: Weißes Papier – Photography: Julius Hirtzberger – Video: Philipp Waldhauser– Photography Portfolio: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Daniel Triendl – Animation: Florian Mondl – Text: Weißes Papier – Photography: Julius Hirtzberger – Video: Philipp Waldhauser– Photography Portfolio: Ina Weiss
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