A modern classic
Between Kapuzinerberg and the train station lies a hotel with a long history behind it. The hotel has been welcoming guests from all over the world since the 1950s. In 2018, a start was made on rewriting the hotel’s history. Always with an eye on traditional and classic values, which are enhanced by new accents.
The former “Hotel Mozart” has become “The Mozart – A modern classic” and stands for the best of two eras: the classical period and the 21st century.
In the course of the repositioning, the namesake and substance are retained, but interpreted and rethought in a contemporary way. Mozart’s work is the starting point for a multifaceted graphic playground that can be found in all points of contact – classical, well-known elements from the music define a modern rhythm.
Project Details
Awards
ADC* Europe Gold
Creativ Club Austria Gold
D&AD
Scope
Art Direction
Branding
Digital
Wayfinding System
Featured On
The Brand IdentityBetween Kapuzinerberg and the train station lies a hotel with a long history behind it. The hotel has been welcoming guests from all over the world since the 1950s. In 2018, a start was made on rewriting the hotel’s history. Always with an eye on traditional and classic values, which are enhanced by new accents. The former “Hotel Mozart” became “The Mozart – A modern classic” and stands for the best of two eras: the classical era and the 21st century.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Photography: Pia Clodi – Interior: Studio Eliste – Photography Portfolio: medium large
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Photography: Pia Clodi – Interior: Studio Eliste – Photography Portfolio: medium large
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