A gem on the hill
Gentle and light, picturesque and inspiring – that is Fräulein Leni, the new hotel gem in southern Styria. This feeling of enjoying life in its most beautiful facets is the cornerstone and fills every corner and every room. It’s the little things that make it special. It is the eye for detail, for the loveliness of the moment.
Miss Leni as the namesake, the hill as the backdrop. From this, a logo illustration was created that reflects the beauty and sensuality of the place and at the same time offers a further playground for application.
Supplemented by further illustrations on the themes of culinary delights, indulgence and wellness, these identity-forming elements appear in the hotel – whether as relief plaster at the entrance, in the printed materials, as stickers in the pool or on the doors, etc.
Project Details
Scope
Art Direction
Branding
Illustration
Photography
Wayfinding System
Gentle and light, picturesque and inspiring – that is Fräulein Leni, the new hotel gem in southern Styria. This feeling of enjoying life in its most beautiful facets is the cornerstone and fills every corner and every room. It’s the little things that make it special. It is the eye for detail, for the loveliness of the moment. Miss Leni as the namesake, the hill as the backdrop. From this, a logo illustration was created that reflects the beauty and sensuality of the place and at the same time offers a further playground for application.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Maggie Stephenson – Text: Weißes Papier – Photography: Julius Hirtzberger – Photography Portfolio: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Maggie Stephenson – Text: Weißes Papier – Photography: Julius Hirtzberger – Photography Portfolio: Ina Weiss
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