Custom made letterpress
The Infinitive Factory, or IF for short, stands for experimental letterpressing of the highest quality. The company is known for pushing the boundaries of what is possible in the printing sector and surprising customers with impressive designs.
The task was to create a contemporary, clear, flexible and applicable design system. The adaptable skeleton of the two letters I and F refers to the set-up and exact arrangement of the printing plates and clichés on a wide variety of formats.
The “What-IF” series – a sample set of different finishing techniques – uses wording, graphics, photography and materiality to playfully demonstrate what would happen if different processes were used in combination. The series of cards is also intended to inform customers in combination with the new website and at the same time provide an incentive for their own productions.
The new corporate design gives the Infinitive Factory order and system and at the same time a playful level in which there are no limits to presentation and implementation.
Project Details
Awards
ADC* Europe Silber
Creativ Club Austria Gold
Scope
Art Direction
Branding
Digital
Illustration
Package Design
The Infinitive Factory, or IF for short, stands for experimental letterpressing of the highest quality. The “What-IF” series – a sample set of different finishing techniques – uses wording, graphics, photography and materials to show in a playful way what would happen if different processes were used in combination. The series of cards is also intended to inform customers in combination with the new website and at the same time provide an incentive for their own productions.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Letterpress: Infinitive Factory
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Letterpress: Infinitive Factory
