Outsiders for life
Ethicamper is all about the outdoors – fair, sustainable and climate-neutral products for all camping enthusiasts and adventurers. A consciously selected range to make a small contribution and give something back to nature.
With little space to store everything you need – this is how bulging backpacks inspired us to create a new and characteristic corporate font.
In combination with a naturally fresh color and image world and an illustration style reminiscent of simple drawings scribbled in the sand, the result is a contemporary and self-confident rebranding that sustainably reinforces the desire to be outdoors.
True to the motto: Outsiders for life.
Project Details
Awards
Creativ Club Austria Bronze
Scope
Art Direction
Branding
Digital
Illustration
Photography
Typedesign
Wayfinding System
Ethicamper is all about the outdoors – fair, sustainable and climate-neutral products for all camping enthusiasts and adventurers. A consciously selected range to make a small contribution and give something back to nature. Packing everything you need into a small space – we were inspired by bulging rucksacks to create a new and characteristic corporate font. True to the motto: Outsiders for life.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Video: Paul Micheler – Text: Weißes Papier – Photography: Julius Hirtzberger – Photography Portfolio: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Video: Paul Micheler – Text: Weißes Papier – Photography: Julius Hirtzberger – Photography Portfolio: Ina Weiss
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