Pure vegan ice cream
Ice cream in all its flavors, melting in the blazing summer heat and creating new combinations of shapes and colors – that was the starting point for a flexible design concept for the first vegan ice cream parlor in Graz.
The versatile shape and color language varies at the different touch points, surprises the customer and communicates the summery attitude to life as well as the Eisperle’s love of experimentation with constantly changing unusual ice cream flavors.
The signet shows the personal Eisperle moment, which can be adapted to suit different characters and products – after all, ice cream is for everyone, whether young or old.
Project Details
Scope
Art Direction
Branding
Illustration
Package Design
Ice cream in all its flavors, melting in the blazing summer heat and creating new combinations of shapes and colors – that was the starting point for a flexible design concept for the first vegan ice cream parlor in Graz. The versatile form and color language varies at the different touch points, surprises the customer and communicates the summery attitude to life as well as the Eisperle’s love of experimentation with constantly changing unusual ice cream flavors.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Photography: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Photography: Ina Weiss
