Made to Age
Craftory – a fine bag label from small Estonia with a great focus on design and quality that stands the test of time – Made to Age. Clear seam lines connect the high-quality materials and are at the same time a stylistic device for the simple, timeless designs of Craftory products.
The seam is also a strong design element of the new appearance and, in particular, of the new BR Naht display type. The basic element (the seam) always remains the same, but the arrangement, inclination, density and lines are variable and can be redesigned as required. A flexible typeface that, like the products, does not fall out of time but moves with the times.
Project Details
Scope
Art Direction
Branding
Digital
Package Design
Photography
Typedesign
Craftory is a small bag label from tiny Estonia. And perhaps that is precisely why it is such great craftsmanship. Because it concentrates on the essentials: high-quality pieces that make everyday life more beautiful. Not just for the moment, but forever. One reason for this durability is the robust workmanship, which is taken up as a central element in the branding.
With a specially created, identity-creating font that is based on the striking seams on the bags. They are available in several styles, making them just as versatile as Craftory’s products. The thread that runs through the project, so to speak – and ensures a high level of recognizability.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Text: Sabrina Luttenberger – Photography: Max Manavi Huber – Photography Portfolio: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Text: Sabrina Luttenberger – Photography: Max Manavi Huber – Photography Portfolio: Ina Weiss
