A modern classic
In the middle of the Gastein Valley, in the middle of Hofgastein. This is where ‘Blü’ was planted. A hotel that is fully dedicated to free development. Emperor Franz I, who is steeped in history, plays a key role in the hotel’s positioning.
The flower emperor, who enjoyed the blooming flora throughout his life, was the inspiration for the name. Under the motto Bin so frei (Be so free), the hotel is a place for the relaxed & active. To blossom and put down roots. Open to everyone and everything.
The new lively word and figurative mark, with a fresh world of colors and fonts, blossoms without forgetting the roots and communicates the new hotel in a fresh and contemporary way.
Sebastian Curi’s illustrations are also self-confident and striking, making an essential part of the positioning visible. Large-scale characters communicate the hotel and its surroundings with a wink.
Project Details
Awards
ADC* Europe Silber
Creativ Club Austria Gold
D&AD
TDC New York
Scope
Art Direction
Branding
Digital
Illustration
Typedesign
Wayfinding System
In the middle of the Gastein Valley, in the middle of Hofgastein. This is where ‘Blü’ was planted. A hotel that is fully dedicated to free development. Emperor Franz I, a man steeped in history, plays a key role in the hotel’s positioning. The flower emperor, who enjoyed the blossoming world of plants throughout his life, was the inspiration for the name. Under the motto ‘Am so free’, the hotel is a place for the relaxed & active. To blossom and put down roots. Open to everyone and everything.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Sebastian Curi – Text: Matthias Alber – Photography: Medium Large
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Sebastian Curi – Text: Matthias Alber – Photography: Medium Large
Related Projects:
More
Post Post
More
Leni Hotel
More
Gut sein
More
Aiche restaurant
More
Mozart Hotel