The fruits of the landscape
Aparella, a light summer wine made from hearty grapes and sweet-smelling berries, apples, pears and plums. Aparella should look like it tastes. Cheerful and sensual. Together with the American illustrator Maggie Stephenson, whose work captivates with its very own soft, detailed and colorful aesthetic, a label was created that conveys all of this.
A gold-plated arched label gives the illustration a fitting frame and the characteristic lettering adds a special flair. You can buy this beauty in all Spar stores in Austria.
Project Details
Awards
Creativ Club Austria Silber
Scope
Art Direction
Illustration
Package Design
Aparella, a light summer wine made from hearty grapes and sweet-smelling berries, apples, pears and plums. Aparella should look like it tastes. Cheerful and sensual. Together with the American illustrator Maggie Stephenson, whose work captivates with its very own soft, detailed and colorful aesthetic, a label was created that conveys exactly that.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Maggie Stephenson – Text: Matthias Alber – Photography: Studio Sprosse
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Maggie Stephenson – Text: Matthias Alber – Photography: Studio Sprosse
