Culinary stories
If your surname is Aichhorn and you hoard the finest supplies in your cellar like a squirrel, you need a branding that does this creature justice. And suddenly everything begins to change a little: Alpine-inspired illustrations give rise to a world that gives the Aiche eatery an independent, almost fairytale-like identity. Populated by all kinds of animal characters who collect, serve and enjoy.
The acorn becomes the central, changeable symbol. Sometimes a logo, sometimes an ingredient, sometimes an object. A playful element that runs throughout and ensures recognition.
Project Details
Scope
Art Direction
Branding
Digital
Illustration
Photography
If your surname is Aichhorn and you hoard the finest supplies in your cellar like a squirrel, you need a branding that does this creature justice. And suddenly everything begins to change a little: Alpine-inspired illustrations give rise to a world that gives the Aiche eatery an independent, almost fairytale-like identity. Populated by all kinds of animal characters who collect, serve and enjoy.
Credits:
Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Roberts Rurans – Text: Matthias Alber – Photography: Ina Weiss
• Creative & Art Direction: Kurt Glänzer, Josef Heigl – Illustration: Roberts Rurans – Text: Matthias Alber – Photography: Ina Weiss
