Merkscha

Every tree has a story

Bruch—Idee&Form was commissioned to create a new branding for Merkscha Furnierwerke—a veneer mill that produces a wide range of wood veneers. To strenghten the value and the quality of the product line we developed a design concept that plays with a natural color palette and combinations of seals and stamps for a simple and efficient use throughout all printing materials. Each printing uses a different paper, like each type of wood has its own color and grain.

Veneer manufacturing is an elaborating process and hard work – the wood steams, the air is full of dust, little light gets through dimmish air – impressions we wanted to make sure to communicate in the imagery.

 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)
 (Merkscha, Studio Bruch)

Credits & Thank You

  • Creative & Art Direction: Kurt Glänzer, Josef Heigl
  • Photography: Medium Large