BSC

The facade as a font

One building, five entrances, four staircases and dozens of offices. The BSC needed a new orientation concept to make the building appear more serious and contemporary and, of course, to help the visitors navigate more easily through the complex.

The characteristically corrugated aluminum facade on the outside inspired us for the new signage concept on the inside.

The whole signage system is colored in aluminum and the corrugated structure of the facade constitutes the basis for an individual display font that communicates the main areas of the complex.Its clear reference helps the business center to establishes 
a high recognition value.

 (BSC signage, Studio Bruch)
 (BSC signage, Studio Bruch)
 (BSC signage, Studio Bruch)
 (BSC signage, Studio Bruch)

Credits & Thank You

  • Creative & Art Direction: Kurt Glänzer, Josef Heigl
  • Photography: Medium Large