Ainet ( by Studio Bruch—Idee&Form)

Every year in July the volunteer firefighter teams from Tyrol, the surrounding states and guest teams from abroad get together to compete in an annual contest to award the best and fastest firefighter teams.

  1.  (Project: Ainet © Bruch—Idee&Form)
  2.  (Project: Ainet © Bruch—Idee&Form)
  3.  (Project: Ainet © Bruch—Idee&Form)
  4.  (Project: Ainet © Bruch—Idee&Form)
  5.  (Project: Ainet © Bruch—Idee&Form)
  6.  (Project: Ainet © Bruch—Idee&Form)

Ainet

Every year in July the volunteer firefighter teams from Tyrol, the surrounding states and guest teams from abroad get together to compete in an annual contest to award the best and fastest firefighter teams.

Bruch—Idee&Form have developed an advertising campaign for this year’s competition and decided on an unconventional but authentic visual style that plays with shadow and light, presenting real firefighters in an expressive way. The classic shape of the firefighter emblem in combination with the imagery creates a strong visual with a high recognition value.

  • Creative & Art Direction
    Bruch—Idee&Form

  • Photography
    Erwin Polanc